[Q12-Q33] Top Salesforce AP-214 Courses Online – Updated [Nov-2026]

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Top Salesforce AP-214 Courses Online – Updated [Nov-2026]

AP-214 Practice Dumps – Verified By ExamsTorrent Updated 102 Questions

Salesforce AP-214 Exam Syllabus Topics:

Section	Objectives
Cross-Channel Journey Design	– Customer lifecycle orchestration 1. Multi-step journey optimization 2. Personalization strategies across channels – Journey Builder configuration 1. Entry sources and audience segmentation 2. Decision splits and engagement logic
Marketing Cloud Core Architecture	– Data management and integration 1. API and system integrations 2. Data Extensions and relational data design – Salesforce Marketing Cloud ecosystem components 1. Contact data model and Contact Builder fundamentals 2. Email Studio, Journey Builder, Automation Studio overview
Email and Messaging Execution	– Multi-channel messaging 1. Triggered and transactional messaging 2. SMS and push notification integration concepts – Email Studio operations 1. Send classification and deliverability rules 2. Content creation and AMPscript basics
Automation and Optimization	– Performance measurement 1. Campaign analytics and reporting 2. A/B testing and optimization strategies – Automation Studio workflows 1. Scheduled vs event-driven automation 2. Import, query, and segmentation automation

NEW QUESTION 12
What is true for behavioral triggers. Multiple select.

they cannot be modified

need collect tracking code

need catalog data

NEW QUESTION 13
Which keywords does MobileConnect automatically recognize as STOP keywords?

LEAVE, GOAVVAV, END, UNSUB, NO

QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW

STOP. FINISH, END, UNSUB, LEAVE

STOP, QUIT, CANCEL, END, UNSUBSCRIBE

NEW QUESTION 14
Which three statements are true for MC Behavioral Triggers?

Behavioral Triggers can be triggered from interactions with both Content and Products

Behavioral Triggers are mandatory for Commerce Cloud integrations.

Collect tracking code is necessary to use Behavioral Triggers

Behavioral Triggers are not editable

Behavioral Triggers require a catalog of assets

NEW QUESTION 15
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Product

Content

banner

Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user’s browsing history and interests.
* C. Banner:While not a direct “recommendation” in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION 16
Which social network(s) support lead capture in Ad Studio?

Linkedin 2%

Instagram

Facebook

Twitter

Google Adwords

NEW QUESTION 17
Where are Topic Profiles configured for use in Command Center?

Social Studio Automate

Social Studio Admin

Social Studio Engage

Command Center Admin

NEW QUESTION 18
How dots social studio unify anonymous and known identities?

Deterministic matching

NEW QUESTION 19
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

Are u using attribute to attribute comparison.

Is there any spelling mistake in your contact attributes.

Are there any eligible matching orders for that particular contact

NEW QUESTION 20
How should an administrator update the “Do Not Track attribute” value after it has initially been set?

Log a support case

Use an API Call

Overwrite a subscriber’s DoNotTrack settings with an import

Respond to the email with the subject line ‘Begin Tracking”

NEW QUESTION 21
In which place can the facebook ad campaign be viewed when created in ad studio?

Facebook testing environment

JourneyBuilder

Facebook Business Manager

Harkebing Cloud Setup

NEW QUESTION 22
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Einstein content selection

Einstein copy insights

Einstein engagement scoring

Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define “fatigue rules” (also sometimes referred to as “exclusion rules”). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn’t directly control content selection or fatigue rules.

NEW QUESTION 23
How does social studio unify anonymous and known identities?

Deterministic matching

social networking

NEW QUESTION 24
Which two use cases are best suited for the new MC Transactional Messaging API?

Flash Sales

Order confirmations

Password Resets

Subscription reminders

NEW QUESTION 25
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

Journey api

Rest api

Transactional messaging api.

Email soap api

NEW QUESTION 26
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) —-

Understand, decide act

Listen, Understand , Act

NEW QUESTION 27
What is true about Einstein engagement frequency (EEF). Select 3

EEF uses only commercial send data not transactional

The model uses data available only in your account

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.

It uses last ISO days engagement data

Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF’s optimization.
B: The model uses data available only in your account: EEF’s predictions are based on the engagement data within your specific Marketing Cloud account. It doesn’t use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the “sweet spot” for each subscriber – enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account’s commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION 28
What data is there in mobile connect demographics, select3

City

Region

First name

channel

MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact’s mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact’s first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While “Channel” might be a custom field you could add, it’s not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION 29
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

100

No limit

NEW QUESTION 30
How frequently does Einstein Engagement Scoring updates to email?

Email daily

Mobile Weekly

Model Monthly

NEW QUESTION 31
How much historical data is immediately available when a managed FB account is added to Social Studio?

One week

Six Months

Thirty days

One Year

NEW QUESTION 32
28, Whit are the functionalities of ad studio. Select multiple.

facebook advanced match.

linkedin user match.

Iinkedin Company match.

tiktok user match.Ez

myspace user match.

NEW QUESTION 33
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

use journey with email activities and enagagement split activity

use query activity to query _ click and use contact data in journey.

use contact designer

use Journey data and not contact data

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