[Nov-2023 Newly Released] Pass 410-101 Exam – Real Questions & Answers [Q55-Q75]

NEW QUESTION 55
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They’ve build a core audience with the following characteristics:
– Female
– Age range 25-45
– Geographic area United States and Canada
– Interest in fashion and high heels
– Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

Increase age range to 20-60

Include Mexico in countries being targeted

Include interest in shoe sizes 32-28

Take out the “red color” interest

Take out “Canada” from geographic targetting

NEW QUESTION 56
You’ve installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

You have to use Facebook pixel parameters in order to categorize each blog post.

It is not possible to do what your client is requesting.

You have to create additional events in order to categorize each blog post.

NEW QUESTION 57
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Yes, but only if they are also employees of the Business Manager Account.

No, since they are employees and not administrators at the Business Manager Account.

NEW QUESTION 58
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

Your customer database from the last 5 years.

People who have visited your website in the last 365 days.

People who have opened your mobile app in the last 92 days.

People who have opened a Lead form but have not submitted data in the past 180 days.

People who have viewed at least 50% of a video you posted on your Fan Page in the past year.

People who have clicked any links on a Canva in the past 180 days.

NEW QUESTION 59
You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

You should add them as administrators of your Business Manager in order to manage your digital assets.

You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

You should look for the agency’s employees’ Facebook personal profiles and add them to your Facebook accounts.

NEW QUESTION 60
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

Purchase Event

Lead

View Content

Add to Cart

Add Payment Info

Complete Registration

NEW QUESTION 61
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

You should research all users on Facebook with certain characteristics that match your target market.

You should research people connected to your Fan Page.

You should upload a customer database and analyze their behaviors.

People who have viewed a view post on your Fan Page.

NEW QUESTION 62
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

You turn off Ad #1

You should delete all ad sets and have leave just one.

You should use budget optimization for your campaign.

You should decrease your budget to $3,000

You should switch your campaign objective from post interaction to brand awareness.

You should switch the budget from ad #4 to ad #2.

You should increase the budget from ad #5

NEW QUESTION 63
An ecommerce site wants to increase conversion along their sales funnel. They’ve implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They’ve verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

Your InitiateCheckout audience should exclude the core audiences.

The ad set running the purchase event should exclude all purchase events from last 30 days.

The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.

The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.

You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

NEW QUESTION 64
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

Traffic and conversion ads.

Traffic and store visit ads.

Post Engagement and brand awareness ads.

Conversion and traffic ads.

Video Views, lead generation, and traffic ads.

Conversion and product catalog sales / dynamic ads.

NEW QUESTION 65
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

You should increase attribution window to 7 days.

Change optimization from custom conversions to value optimization.

Run retargeting campaigns to people who have made purchased in the past 10 days.

Delete all remarketing campaigns

NEW QUESTION 66
You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

Run conversion campaign ads optimized for the “Initiate Checkout Event” to people who have visited the main landing page of the product.

Run conversion ads optimized for the “Lead Event” to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

You run different conversion campaign ads for all events currently being measured on the website.

NEW QUESTION 67
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

1 Campaign and 2 Ad Sets

2 Campaigns and 2 Ad sets

2 Campaigns and 1 Ad Set

1 Campaign and 3 Ad Sets

NEW QUESTION 68
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

Use conversion ads to the checkout page for new audiences.

Use attention-grabbing video ads on Instagram to new audiences.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Create app install campaigns for people who have visited the website.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

NEW QUESTION 69
You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

Your community manager should add the new employee to their personal Facebook profile.

Your community manager won’t be able to add the new employee to your accounts since employee roles are not allowed to add users.

Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

NEW QUESTION 70
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You’ve done your research and came up with two core/saved audiences:
Audience #1
– Age below 20 years
– Interest: fashion and 3 specific high-end fashion brands
– Education: Master Degree Completion and College Completion
Audience #2
– Age below 20 years
– Interest: fashion and 2 specific high-end fashion brands
– Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

Delete Audience #2 and run ads on Audience #1.

Change Audience #1 interests to something different that still appeals to apparel.

Merge both audiences and run the campaign only on one audience.

NEW QUESTION 71
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

You should bid for CPM and measure conversions.

You should bid for conversions and measure impressions.

You should bid for clicks and measure impressions.

You should bid for installs and measure impressions.

You should bid for impressions and measure impressions.

NEW QUESTION 72
Your client is launching an online course. From previous experience, they’ve realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

Buy through the reach and frequency and set a frequency of 2 every 7 days.

Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.

Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.

Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

NEW QUESTION 73
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

Make long videos

Make sure message is easy to understand with sound off

The product being featured should be featured for the majority of 30 seconds of ad

The video needs to have a lot of text to convey the right message

Be open to experiment, test and make changes to your videos

Capture attention quickly in the first 3 seconds of video

NEW QUESTION 74
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

NEW QUESTION 75
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

The eCPM for the impression campaigns will only take into account the advertiser bid per impression.

The expected CPM can’t be compared between the impressions and video views campaigns.

The eCPM for the video view campaign will include an additional component of the estimated click-through rate.

The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.