2024 Realistic Verified Free Facebook 410-101 Exam Questions [Q80-Q94]

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2024 Realistic Verified Free Facebook 410-101 Exam Questions

410-101 Real Exam Questions and Answers FREE

Facebook 410-101 Certification Exam is an online exam that covers various topics related to media buying on Facebook. 410-101 exam is designed to test the knowledge of candidates on topics such as ad targeting, campaign optimization, bidding, and budgeting. Candidates are required to demonstrate their proficiency in these areas to pass the exam.

The Facebook Certified media buying professional certification program covers a variety of topics related to media buying on Facebook, including ad targeting, ad creation, ad optimization, and campaign management. Individuals who pass the exam and become certified will have demonstrated their proficiency in these areas and will be able to apply their knowledge to help businesses achieve their marketing objectives on the Facebook platform. Facebook Certified media buying professional certification is recognized globally and provides an advantage to individuals who are looking to advance their careers in digital marketing.

NEW QUESTION 80
You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

NEW QUESTION 81
You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You’ve been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

You need to expand your audience to people older than 26 years old.

You need to split the ad sets into different campaigns.

Each country should have its own audience and ad set.

You should invest more money and increase your budget.

You should change the interests in the audience completely.

NEW QUESTION 82
Your client wants to launch a new mobile application for their online store.
Their primary product is the “PhotoSnap.”
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer’s experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

Comments

Facebook Analytics for Apps

Account Kit

Facebook Login

Stories

NEW QUESTION 83
You’ve been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You’ve set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You’ve spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

Change the optimization to daily unique reach.

Include Audience Network as additional placement

Add three new images into the ad set

Change optimization from standard delivery to accelerated delivery.

Change the campaign objective to engagement.

NEW QUESTION 84
You are building your internal team for a new digital marketing department. You’ve hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

Page admin

Page editor

Page moderator

Jobs manager

NEW QUESTION 85
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

You can’t block mature content from any Facebook placement platform.

You need to change the in-stream video to Audience Network or Instant Articles.

You should just block both mature and dating content categories from your in-stream video placement.

You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

You should add more content categories such as gambling into the content categories blocked.

NEW QUESTION 86
You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

Website Traffic through Facebook pixel audience

Core Audiences

Post Engagement Audiences

CRM customer database audience

NEW QUESTION 87
What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

Use algorithms to determine credit for each touchpoint in the user flow.

Credits one touchpoint according to a specific rule.

You select where along the path you want to assign credit for the conversion.

Are cookie based model that is more effective in measuring your marketing campaigns.

NEW QUESTION 88
You’ve launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

You should create a third ad set with a lookalike audience.

You should turn off Facebook placement from one ad set.

You turn off Facebook placement from both ad sets.

You should turn off Instagram placement from both ad sets.

You should create two new ad sets with Instagram as the only placement.

You should join audiences into one ad set and run a new campaign with Instagram.

You should switch your optimization from CPM to video views.

NEW QUESTION 89
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

$12,500

$10,000

$11,500

NEW QUESTION 90
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

Link Clicks

Outbound links

Phone call sales conversion

Mobile app installs

POS purchase conversion

Third party (Google) link click

NEW QUESTION 91
You’ve created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client’s Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

You create a new Facebook pixel on your Business Manager

You add your Community Manager as Analyst to your client’s Ad Account.

You add your Community Manager as Admin to your client’s Business Manager

Your community manager should have access to all the tools since he is an analyst in your client’s add account.

You need to assign the ad account to your client’s pixel.

You need to make sure your community manager has the correct access level on your client’s ad account.

NEW QUESTION 92
What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

Use Store Visit ads in order to bring traffic to the two specific retail stores.

Add a “Get Directions” CTA on the campaigns in order to bring people to the stores.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Add map card with your page location.

NEW QUESTION 93
You’ve installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

You have to use Facebook pixel parameters in order to categorize each blog post.

It is not possible to do what your client is requesting.

You have to create additional events in order to categorize each blog post.

NEW QUESTION 94
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.