MCC-201 Free Exam Study Guide! (Updated 158 Questions) [Q52-Q74]

Q52. Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

In Automation Studio, use verification activity to verify engagement on email in journey A’ Query engagement data extension for journey B Subjects.

In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Q53. Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

Implement two separate Marketing Cloud instances.

Ensure test sends are done from data extensions with attribute ‘Is Testing1.

Create one or more additional business units for testing.

Use Subscriber Filter per business unit to filter production from test data.

Q54. When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Q55. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

Email Sends will fail if the Contact ID or Lead ID is not included.

Tracking Data will not be returned to the Sales Cloud email recipient.

The customer will be able to use Reports and Campaigns as audiences.

The customer will be unable to use synchronized data extensions.

Q56. Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)

The OOTB Connector cannot update Salesforce Sale Cloud Directly

Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.

The OOTB Preference Center does not support Person Account

Multi-Org Connector does not support the OOTB Preference Center

Q57. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Salesforce Campaign Entry Source on the Lead Object

Salesforce Data Entry Source on the Contact Object

Salesforce Data Entry Source on the Account Object

Welcome Email Configuration on the Account Object

Q58. Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?

Ask the content team to create more images in order to diversify the asset pool.

Set a Fallback Asset.

Utilize Einstein Engagement Frequency to send the emails less often.

Set Fatigue Rules for the product Asset Classes.

Q59. Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers’

Behavioral Triggers

Advertising Studio

Markating Coud Customar Data Platform

Contact Builder Attribute Groups

Q60. The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

Report activity that generates recent send summary report -> Report delivered directly to FTP

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

Extract activity of tracking extracts that combines data into required file -> Transfer activity

Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

Q61. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7

Verification Activity

Script Activity

Query Activity

Stop Activity

Q62. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend’

Create an auto-suppression list populated with subscriber keys.

Populate a list using a query to exclude the subscriber key.

Create an exclusion list with the known email addresses.

Create an auto-suppression list populated with the known email addresses.

Q63. A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

Create and send an email in Email Studio to test the connection and validate tracking.

Validate Marketing Cloud and Sales Cloud users have access to the business unit.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Q64. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Salesforce Campaign Entry Source on the Lead Object

Salesforce Data Entry Source on the Contact Object

Salesforce Data Entry Source on the Account Object

Welcome Email Configuration on the Account Object

Q65. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

Q66. Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.

Create a data extension to incorporate the imported data from a Salesforce Dashboard.

Combine each individual’s channel contact information under one record.

Use Marketing Cloud Connect to include data from Sales Cloud.

Q67. Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

Q68. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

Q69. Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?

Create a custom list and add all fields required for personalization.

Standardize field naming across all sendable data extensions.

Create a synchronized data extension to keep all fields required for personalization up-to-date

Build rules before uploading the respective content.

Q70. A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

Use personalization strings created by selecting the data extension.

Use AMPscript variables created from each field in the data extension.

Use Dynamic Content rules to select a content area for each subscriber.

Use Guide Template Language created for each field in the data extension.

Q71. A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

Q72. Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend’

Reply Mail Management

Private Domains

Sender Authentication Package

Custom Delivery Profiles

Q73. A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member’s renewal date
* Email #2 will be sent one week prior to the member’s renewal date
* Email #3 will be sent on the member’s renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer’s automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Three send definitions to the master data extension

Import activity -> Three send definitions to the master data extension

Three filter activities -> Three send definitions to the filtered audiences

Q74. Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers

All filters created before will adapt automatically to the new cardinality.

All scheduled sends using a filter based on one of the data extensions should be reviewed.

A contact may NOT show up in the filter based on one of the data extensions.

One of the data extensions must be deleted from the attribute group in order to change the cardinality.